Idea behind the event
The coronavirus pandemic forced hotel owners and other hotel market participants to face unprecedented challenges, sparking off a total transformation of the market.The situation calls for adaptation to the new reality, learning new solutions and closely following the scenarios drafted by the market leaders.
Hosting the conference in hybrid form addresses the industry’s needs – it gives the choice to select in-person or online participation. The event’s topic focuses mostly on the current, most important matters in the context of the new challenges everybody in the sector are facing.
