Hotel Investment Trends Poland & CEE 2026
is one intensive day of hotel investment conversations — from market dynamics and financing, through deals and contracts, to technology, costs and risk. Below is a thematic programme overview (the running order and timings may change).
Agenda
Market & outlook - Poland vs CEE: who wins on price, who wins on profitability (STR) - Special Guest Keynote - CEO Check-In: new priorities of investors and hotel brands — what still works today, and what no longer adds up
Transactions & investment strategies
- Build and sell: the hotel as an investment product — how to design for valuation and exit
- The new operator agreement — variable leases, hybrid models, performance tests
Conversions & adaptive reuse
- Office-to-hotel conversions – successful case studies from the Polish market
Financing - Capital for hotels: bank criteria and the limits of financing — new projects and refinancing
High-risk markets - Ukraine: hotel investment under elevated risk — operating performance and entry models
Technology & performance - Technology that drives results — automation, energy management, systems integration, cyber security
Construction, CAPEX & product quality - Avoiding costly mistakes: how not to overpay during construction and lose out after opening — where savings make sense, and where they don’t
Networking & awards gala - Networking gala and awards ceremony — “Hotel Investment of the Year 2025”